Who owns Metal Mulisha? This question has intrigued fans and industry observers alike, as the brand has grown from a small motocross team into a global phenomenon. Metal Mulisha, known for its innovative and extreme off-road racing, has left an indelible mark on the world of motorsports. Understanding the ownership behind this iconic brand is key to appreciating its journey and potential future.
Metal Mulisha was founded in 1999 by Carey and Aric Greer, brothers who were passionate about motocross and off-road racing. The name “Metal Mulisha” is a play on words, combining the term “mulisha,” which is the Spanish word for “herd,” with “metal,” representing the strength and resilience of the team. The brothers quickly gained a reputation for their aggressive and innovative racing style, which caught the attention of a growing fan base.
Over the years, Metal Mulisha has expanded its operations beyond racing, becoming a lifestyle brand that encompasses apparel, accessories, and even a reality TV show. The brand’s growth has been remarkable, and many have wondered who owns Metal Mulisha and how the ownership has evolved over time.
The original founders, Carey and Aric Greer, still hold a significant stake in the company. However, as the brand grew, they sought additional investors to help support its expansion. One of the key figures in Metal Mulisha’s ownership history is Kelli Babb, who joined the team in 2004 as a marketing and branding expert. Babb played a crucial role in transforming Metal Mulisha into a global brand and has been instrumental in securing key partnerships and investors.
In 2010, Metal Mulisha was acquired by Red Bull, the world-renowned energy drink company. This acquisition marked a significant milestone for the brand, as Red Bull’s resources and global reach allowed Metal Mulisha to expand its operations and further solidify its position as a leader in the off-road racing and lifestyle industry.
Under Red Bull’s ownership, Metal Mulisha has continued to grow and evolve. The brand has expanded its racing operations, hosting events around the world and attracting top talent from various disciplines. Additionally, Metal Mulisha has continued to expand its lifestyle offerings, including apparel, accessories, and a thriving online community.
Despite the changes in ownership and expansion, the core values of Metal Mulisha remain the same: passion, innovation, and the pursuit of excellence. The brand’s loyal fan base and the dedication of its owners and investors have helped Metal Mulisha maintain its status as an iconic force in the world of motorsports and lifestyle brands.
In conclusion, Metal Mulisha is a brand owned by a combination of its original founders, key investors, and Red Bull. This unique ownership structure has allowed the brand to grow and thrive, while remaining true to its roots and values. As Metal Mulisha continues to evolve, its future looks bright, with endless possibilities for the iconic brand.
