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Decoding the Ownership of the Iconic Maytag Brand- Who Really Calls the Shots-

Who owns Maytag brand? This question is often asked by consumers who are interested in the history and ownership of one of the most renowned appliance manufacturers in the United States. Maytag has a long-standing reputation for producing high-quality, durable appliances, and its brand name has become synonymous with reliability and excellence in the appliance industry.

Maytag, originally known as the Maytag Washing Machine Company, was founded in 1893 by Fred Maytag in Newton, Kansas. The company started with the production of washing machines and quickly gained a reputation for manufacturing sturdy and efficient appliances. Over the years, Maytag expanded its product line to include refrigerators, dishwashers, and dryers, solidifying its position as a leading player in the appliance market.

In 1967, Maytag Corporation was acquired by the Trane Company, which was itself a subsidiary of American Standard Companies. This acquisition marked the beginning of a new era for Maytag, as it became part of a larger conglomerate with a diverse range of products. In 1986, Maytag Corporation was spun off as an independent company, and it continued to grow and diversify its product offerings.

In 2006, Maytag Corporation was acquired by the Whirlpool Corporation, a leading global manufacturer of home appliances. This acquisition brought Maytag under the Whirlpool umbrella, which further expanded its global reach and market presence. As a result of this merger, Maytag became a brand within the Whirlpool Corporation, continuing to produce appliances that uphold the brand’s legacy of quality and innovation.

Whirlpool Corporation, founded in 1911, is one of the world’s largest manufacturers of home appliances, with a strong presence in North America, Europe, and Latin America. The company owns several well-known appliance brands, including KitchenAid, Whirlpool, Maytag, and Jenn-Air. By acquiring Maytag, Whirlpool was able to strengthen its position in the appliance market and enhance its product offerings.

In conclusion, the Maytag brand is currently owned by the Whirlpool Corporation. This merger has allowed Maytag to continue producing high-quality appliances while benefiting from the resources and expertise of one of the world’s largest appliance manufacturers. Consumers can rest assured that the Maytag name still represents the same values of reliability and excellence that it has for over a century.

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