What brands does Kellogg own? Kellogg’s, a household name in the world of breakfast cereals, has expanded its portfolio significantly over the years. The company, founded in 1906, has become a global leader in the food industry, acquiring and owning a diverse range of brands that cater to various dietary preferences and needs. Let’s take a closer look at some of the notable brands under the Kellogg’s umbrella.
Kellogg’s itself is the flagship brand, known for iconic cereals like Corn Flakes, Rice Krispies, and Special K. These cereals have been enjoyed by millions around the world for over a century. However, Kellogg’s has ventured beyond cereals, acquiring other well-known food and beverage companies to diversify its product offerings.
One of the most significant acquisitions was Pringles, a brand of potato chips that has been a global favorite since 1964. Pringles offers a range of flavors and is particularly popular in the United States, Mexico, and the United Kingdom.
In 2007, Kellogg’s acquired Morningstar Farms, a brand that specializes in plant-based and vegetarian foods. This acquisition allowed the company to tap into the growing market for healthier and more sustainable food options. Morningstar Farms offers a variety of frozen and refrigerated products, including veggie burgers, sausages, and frozen entrees.
Another notable brand owned by Kellogg’s is Kashi, which is known for its organic and whole-grain cereals and snacks. Kashi’s products are targeted towards health-conscious consumers looking for natural and nutritious food options.
Kellogg’s also owns Bear Naked, a brand that specializes in granola and snack bars. Bear Naked products are made with all-natural ingredients and are popular among health enthusiasts and outdoor enthusiasts alike.
The company has also expanded its presence in the international market through various acquisitions. In 2012, Kellogg’s acquired Tropicana, a brand known for its orange juice and other fruit-based beverages. Tropicana has a strong presence in the United States and is also popular in several other countries.
Kellogg’s has also ventured into the snack market with the acquisition of Keebler, a brand known for its cookies, crackers, and snacks. Keebler has a wide range of products and is a popular choice for families in the United States.
In addition to these brands, Kellogg’s owns a variety of other food and beverage companies, including Eggo, Pop-Tarts, and Austin. These brands offer a diverse range of products, from frozen waffles and toaster pastries to ice cream and snack bars.
In conclusion, what brands does Kellogg own? Kellogg’s has a vast portfolio that includes some of the most recognized and beloved food brands in the world. From cereals and snacks to beverages and plant-based foods, Kellogg’s continues to innovate and cater to the evolving needs and preferences of consumers around the globe.
