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The Controversial Battle- Who Truly Owns the Iconic Air Jordan Brand-

Who owns the Air Jordan brand? This question has sparked considerable interest and debate among sneaker enthusiasts and business experts alike. The Air Jordan brand, a household name in the world of sneakers, is not only a symbol of athletic excellence but also a testament to the power of brand partnerships and marketing strategies. Understanding the ownership of this iconic brand is crucial in appreciating its journey and impact on the sneaker industry. In this article, we will delve into the history and current ownership of the Air Jordan brand, highlighting the key players involved in this successful venture.

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