Decoding the Ownership Mystery- Who Really Owns the Iconic Lays Brand-
Who owns the Lays brand? This question often comes to mind when we think about the popular snack chip company. Lays, known for its wide variety of flavors and crispy texture, has become a household name worldwide. In this article, we will delve into the history of Lays and reveal the company that currently owns this iconic brand.
Lays was originally founded in 1932 by Richard and Dorothy Burt in the United States. The company started as a small snack food business, and it wasn’t until 1939 that they introduced the first potato chip with the name “Lays.” The brand quickly gained popularity, and by the 1950s, it had become a well-known snack in the country.
In 1961, the Burt family sold the company to the Frito-Lay division of PepsiCo. This marked the beginning of a new era for Lays, as it became part of a larger corporation with a global reach. Under PepsiCo’s ownership, Lays expanded its product line and began exporting its chips to various countries around the world.
Today, Lays is one of the most popular snack brands in the world, with a diverse range of flavors and products. The brand has become synonymous with the concept of “crunch,” and it continues to innovate and cater to the tastes of consumers worldwide.
So, who owns the Lays brand? The answer is PepsiCo. As a division of PepsiCo, Lays operates under the Frito-Lay North America division, which also includes other well-known snack brands such as Fritos, Lay’s, and Ruffles. PepsiCo has successfully grown the Lays brand over the years, making it a global leader in the snack industry.
In conclusion, the Lays brand is owned by PepsiCo, a company that has been instrumental in expanding the brand’s reach and solidifying its position as a favorite snack choice for millions of people around the world. As the brand continues to evolve and introduce new flavors, it is clear that the partnership between Lays and PepsiCo will continue to drive success for years to come.